Social media is an integral part of any successful digital marketing strategy. Social media platforms such as Facebook, Instagram, Twitter, and others. Brands have many opportunities to promote their products on social media platforms like Facebook, Instagram, Twitter, etc. These platforms are free and allow you to interact directly with a wider audience. Social media videos are a great way to build a marketing strategy. It doesn’t matter if you own a small business or a large one, you should take social media marketing seriously.
Lyfe marketing shared statistics that show that 93 percent of Twitter videos can be accessed via mobile phones according to Lyfe marketing. In the past three years, YouTube views of branded videos have doubled. Facebook live videos also receive 10 times as many comments than regular videos. These statistics prove that video content is highly in demand on social media platforms. Because millennials are more connected to videos via social media, this is why. Web Marketing Video Council found that over 60% of brands use social media videos for promotion. It is likely that your competitors are using social media videos to increase their customer base.
Instagram is a powerful social media platform that lets you share images and videos online. Techcrunch has been monitoring Instagram trends since its inception. According to their research, Instagram reached 1 billion monthly active users in 2018 according to their study. Instagram’s quarterly growth rate is 5 percent, which is the fastest among social media platforms. Instagram is the best platform to showcase your brand’s products and services. We will show you how to make Instagram videos that engage more people.
Advertisements in Short
Make short videos that are valuable and represent your brand. These videos can be used to showcase your product artistically. You can make the commercial inspirational, funny or even emotional. Instagram allows you to upload a 60-second video on your timeline. It is easy to catch the attention of your target audience with such short videos. Short videos are a great way to communicate concise information about your products. The commercial can be shared in Instagram stories or IGTV, as well as in the Instagram timeline.
Product details
To demonstrate the product’s capabilities, show off your specifications or a video of it in action. To keep viewers interested, focus only on the most important features. Make the video less descriptive and more informative. To create a great and exciting video, pay attention to every detail. The product video can be uploaded to your Instagram account’s timeline so that the public can view it at any time. These spontaneous videos are very popular.
Videos of you doing it yourself
Instructional content is a great way to use Instagram videos. You can share the working of your products by creating ‘Do it yourself’ and ‘How to’ videos. This allows users to better understand the product’s use. It is possible to create troubleshooting videos for any customer problem. Videos are popular because they provide relevant information in a short time. You can establish a relationship with existing customers by sharing these videos from time-to-time.
Video smm behind the scenes
Customers are more picky about choosing products, so it is crucial to build a relationship with them. Behind the scenes videos can be created that show customers trivia about your product. You can also conduct short learning sessions on tips and tricks for product usage. Here’s a quick video Sheryl Cole shared about her work. It is not difficult to capture the right moments in your Instagram video.
Instagram Stories Video
Instagram introduced Insta stories to the public in August 2016. Stories allow you to share images and videos with your followers for 24 hours. People tend to see stories as active when they have a short time span. These stories can be used to promote your company:
You can attract people to your products by sharing short-term deals. The offer can be set up so that it cannot be redeemed beyond the story’s duration. People will seek out more deals once they are aware of them.
To share sneak peeks of products and discounts, let an influencer take control of your Instagram account. An established face will attract more people.
Live on Instagram
You can stream live video to Instagram. This is the best feature of Instagram. You will be the first to see your followers’ feeds when you live stream on Instagram. Your followers will engage with your stream, so there is a high chance of them engaging. Even if they’re not physically present at the event, they can still view your stream. Product previews, product launches, Q&A sessions and educational streams are all possible. These are just a few ways you can interact with your online audience. You can promote your event via email and other social media platforms if it is already planned.
Bring in the manufacturers
Your stories will be more personal if you introduce your employees to the people who created your products or services. The team can share their product development journeys. You can also allow your employees to manage your Instagram account for one day. The employees can share information about their lives and the work they do to make the product. To educate the audience about the product, employees can also conduct Q&A sessions. These video sessions can create an emotional connection with your target audience and increase your Instagram followers.